Point of Departure
A new direction for the company needs tangible translation to brand expressions. We started with strategy sessions with the new brandname AMSTATE and the payoff as a direct result.
The new brand came to life through a new logo and brand identity toolsets, which we delivered through a concise brandbook.
Colors, typography and imagery are all selected to display energetic professionalism and bridge between cosmopolitan and local Amsterdam vibes.
R: 29 G: 45 B: 80
C: 100 M: 86 Y: 40 K: 34
R: 238 G: 117 B: 0
C: 0 M: 67 Y: 19 K: 0
R: 48 G: 144 B: 158
C: 76 M: 24 Y: 2 K: 34
The whole new look & feel breathes the ambition of the company. Giving Amstate the natural leadership through it’s overall presence.
For this project we designed and developed the website and content management system using October CMS.