Point of Departure

A new direction for the company needs tangible translation to brand expressions. We started with strategy sessions with the new brandname AMSTATE and the payoff as a direct result.

Rebranding

The new brand came to life through a new logo and brand identity toolsets, which we delivered through a concise brandbook.

Header
Roboto Bold

Subheader
Roboto Bold

Body
Roboto Regular

Header
Roboto bold

Subheader
Roboto Bold

Body
Roboto Regular

Amsterdam vibes

Colors, typography and imagery are all selected to display energetic professionalism and bridge between cosmopolitan and local Amsterdam vibes.

#1D2D50

R: 29 G: 45 B: 80

C: 100 M: 86 Y: 40 K: 34

#EE7598

R: 238 G: 117 B: 0

C: 0 M: 67 Y: 19 K: 0

#30909E

R: 48 G: 144 B: 158

C: 76 M: 24 Y: 2 K: 34

Ambitions

The whole new look & feel breathes the ambition of the company. Giving Amstate the natural leadership through it’s overall presence.

Development

For this project we designed and developed the website and content management system using October CMS.