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Branding Strategy & Positioning, Brandbook, Art Direction and Photography.

Brand guide

A unique research project in which we were asked to bring an outside-in approach towards the discovery of brand potential. A thorough brand guide was one of the deliverables containing business model canvas, tone-of-voice, several stylescapes and extensive visual research to the benefit of collections, campaigns and store designs.


Our strategy sessions are often delivered with a summary and several stylescapes; showing the client what it could look like.


In this case using extensive research and illustrations to create store design templates in three different store sizes.


Since summer 2017 we have conducted seasonal campaign concepts and photoshoots in mainland China. Always bringing a mix of Western and Chinese teammembers together to collaborate towards new and refreshing image campaigns.