The healthy blends of spices all have quirky, funky names like “Choco Loco” or “Potatoes for Pimps”. We decided to give each blend a different color and pattern made of mini illustration.
Each illustration was hand drawn, themed and colored around the flavour and the name of the blend. Who would have known that we’d be making illustrations ranging from donuts to dancers and from pinups to christmas trees?
Eventhough the available space was very limited we designed for shareability in this age of social media and influencer marketing.