Pregnancy is an interesting and highly
intimate journey. That delicate mother-
child relationship coming to life needed
to be displayed through the brand
identity while remaining simple and fresh.
The logo contains both a C and an M, a baby inside a mother’s womb and the shape of a heart. Still the logo is very simple and practical to use in an online environment.
All colors, imagery and visual elements are carefully chosen to attract the contemporary mothers who raise their children in today’s world of online and social media.
R: 247 G: 98 B: 110
C: 0 M: 74 Y: 43 K: 0
R: 253 G: 245 B: 236
C: 1 M: 4 Y: 9 K: 0
R: 28 G: 28 B: 27
C: 75 M: 66 Y: 62 K: 82
The online platform was designed to nurture a growing relationship with the users through tailored and paid content such as video’s and blogs. Designed and developed with a CMS.