Journey

Pregnancy is an interesting and highly
intimate journey. That delicate mother-
child relationship coming to life needed
to be displayed through the brand
identity while remaining simple and fresh.

Logo

The logo contains both a C and an M, a baby inside a mother’s womb and the shape of a heart. Still the logo is very simple and practical to use in an online environment.

Broodtekst
Futura Book

Subtitel
Futura Bold

Titel
The Secret

Broodtekst
Futura Book

Subtitel
Futura Bold

Titel
The Secret

Colors

All colors, imagery and visual elements are carefully chosen to attract the contemporary mothers who raise their children in today’s world of online and social media.

#F7626E

R: 247 G: 98 B: 110
C: 0 M: 74 Y: 43 K: 0

#FDF5EC

R: 253 G: 245 B: 236
C: 1 M: 4 Y: 9 K: 0

#1C1C1B

R: 28 G: 28 B: 27
C: 75 M: 66 Y: 62 K: 82

Online platform

The online platform was designed to nurture a growing relationship with the users through tailored and paid content such as video’s and blogs. Designed and developed with a CMS.