MyBit asked us to define a new branding strategy, develop their new brand identity and design a new website doing justice to their mission. During a 2,5 day designathon session in Switzerland we kicked off and gained enough ammunition to move forward.
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Brand Identity System
The development of the logo, payoff and strategy lead to the development of a full brand identity system. That system lead to the brandbook and the design of MyBit’s new website.
Part of the new identity system is a unique set of custom designed icons and animations. Carefully merged into the new homepage and other branded expressions.
With that brandbook and strategy in hand partners were able to create a kick-ass video.