Strategize

The first step of the design process was
a strategic session with the leadership
team of Validata Group to create a compass
and a mutual point of departure. A tangible
result of these sessions was clarity on the
Why, the How and the What of Validata.

Brand Identity

A concise brand identity system was created to embody the world of Validata within a single glance. New colors, new logo, new visual and verbal territories that represent a new company strategy.

Validata
Blauw (primair)

Pantone 747C
#00586f

C: 98 M: 47 Y: 38 K: 26
R: 0 G: 88 B: 111

Validata
Groen (primair)

Pantone 321C
#008996

C: 100 M: 12 Y: 42 K: 4
R: 0 G: 137 B: 150

Validata
Lichtgroen (secundair)

Pantone 354C
#00ae42

C: 90 M: 0 Y: 95 K: 0
R: 0 G: 174 B: 66

Header
Poppins Bold

Subheader
Poppins Bold

Body
Poppins Regular

Header
Poppins Bold

Subheader
Poppins Bold

Body
Poppins Regular

Well-aimed

With the new payoff being “The comfort of being sure” every detail of the brand identity, imagery and web design needed to express that well-aimed feeling.